P@ Log

Patrick Chanezon about Platforms and Software Development


OpenSocial Tour in Brazil

May 17th, 2008 · No Comments

After Argentina, the OpenSocial South America Tour moved to Brazil, a very social country where Orkut is very important (58% of Orkut users are in Brazil).

We gave talks in 3 universities, in Sao Paulo (Universidad Mackenzie), Campinhas (UNICAMP) and Porto Alegre (UFRGS – Campus do Vale). The talks attracted more students than in Argentina, from 40 to 150 students, and at the end of the week, Mentez, who organized an OpenSocial application contest had more than 250 teams registered.

Here are a few pictures of the tour.The picture that for me symbolizes Brazil is Roberto, a taxi driver from Rio De Janeiro who programs in C++: after our ride to Corcovado, I hope that he learns javascript and starts coding his first Orkut OpenSocial app.

Then on thursday Mentez hosted a corporate events for 120 marketing and media professionals, where we explained the potential of OpenSocial apps for brand advertising and media. Here are the slides (including some great slides from Ro Choy from RockYou, out of his Web 2.0 Expo presentation)

I took advantage of the corporate event to record a few interviews. You can find more OpenSocial related interviews and videos on my OpenSocial YouTube Playlist.

Interview of Gaby from Oyo
Oyo is a social application to express what your favorite things are and share it with your friends so that they can help you chose.

Interview of Juan Franco from Mentez
Mentez organized the OpenSocial application contest in Brazil. They develop branded social applications for corporate customers internationally (Palm, Sony, MGM): Brazil, Mexico, Columbia, Turkey, London, and are looking to develop in Asia. They created 60 social apps already.

Interview of Roberto from Amanaie
Amanaie is a startup doing an social applications network, doing cross promotions of applications in the network.

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