How a Platform based on Open Web standards makes sense during an economic downturn
March 16th, 2009 · 2 Comments
This morning I gave a keynote at the EDC | 2009 Developers Relation Conference called: Google Developer Program: How a Platform based on Open Web standards makes sense during an economic downturn. Since the audience was full of people who do slideware all year long for a living, I though slides would bore them (and at 8:50 in the morning boredom means sleep) I tried a different presentation format and talked through a set of tabs in my browser, containing sites, slides for old presentations, pictures and cool demos. I hope the format worked for those of you in the room. Here are the links I presented as promised.
The main argument of the talk is that one of the inherent advantage of building your platform on open standards and open source gives you a hard to match marketing advantage over your competitors who have to buy attention: you have a lower marketing budget for the same, or more powerful effect. In the current downturn, with shrinking marketing budgets, this seems like a good strategy. I illustrated the talk with various developer events to build the opensocial ecosystem with many partners over the past 18 months.
- Google Opening up to Developers – From 2 to 55 APIs in 3 years
- chanezon's openweb and demos Bookmarks on Delicious
- Demos – Open Web Advocacy | Google Groups
- Picasa Web Albums – P@ – Google Developer Program
- Google I/O
- Google Developer Day
- Developer Events – Google Code
- Bespin » Code in the Cloud
- Google Maps Canvas Demo
- js 3D Canvas Demo, iPod touch
- Chromakeying + Effects