P@ Log

This morning I gave a keynote at the EDC | 2009 Developers Relation Conference called: Google Developer Program: How a Platform based on Open Web standards makes sense during an economic downturn. Since the audience was full of people who do slideware all year long for a living, I though slides would bore them (and at 8:50 in the morning boredom means sleep) I tried a different presentation format and talked through a set of tabs in my browser, containing sites, slides for old presentations, pictures and cool demos. I hope the format worked for those of you in the room. Here are the links I presented as promised.

The main argument of the talk is that one of the inherent advantage of building your platform on open standards and open source gives you a hard to match marketing advantage over your competitors who have to buy attention: you have a lower marketing budget for the same, or more powerful effect. In the current downturn, with shrinking marketing budgets, this seems like a good strategy. I illustrated the talk with various developer events to build the opensocial ecosystem with many partners over the past 18 months.

• Google Opening up to Developers – From 2 to 55 APIs in 3 years
• chanezon's openweb and demos Bookmarks on Delicious
• Demos – Open Web Advocacy | Google Groups
• Picasa Web Albums – P@ – Google Developer Program
• Google I/O
• Google Developer Day
• Developer Events – Google Code
• Bespin » Code in the Cloud
• Google Maps Canvas Demo
• js 3D Canvas Demo, iPod touch
• Mozilla Chromakeying a video in Javascript
• Chromakeying + Effects